Privacy Policy

OVERVIEW

We wrote this Privacy Policy to help you understand what information we collect and how we use it when you use our Website.  This policy will also help you understand what happens to your Personal Data when you pay for Goods, or you are the recipient of our Goods. This Privacy Policy applies to your Personal Data when you visit Furniture 4U, and does not apply to online websites or services that we do not own or control.

This Privacy Policy is designed to help you obtain information about our privacy practices and to help you understand your privacy choices when you use our Website.

We have defined some terms that we use throughout the Privacy Policy.  You can find the meaning of a capitalised term in the Definitions section.

Please contact us if you have any questions about our privacy practices that are not addressed in this Privacy Policy.


WHAT PERSONAL DATA DO WE COLLECT?

We collect Personal Data in a few different ways:

1.    When you give it to us.

When you register with us by establishing an Account, you give us certain Personal Data voluntarily.  We collect this information to fulfil the Services you request.  This includes your name, postal address, telephone number, email address and any other information you give us to establish an Account.

2.    When you purchase something from us.

If you make a purchase on Furniture 4U’s website, we collect information associated with the transaction such as the transaction date, products purchased and the amount paid for products, Device Information and Technical Usage Data as well as limited information about the transaction.  Our Website uses a payment gateway (PayPal) for all credit/debit card transactions. Our Website does not store any information regarding your credit/debit card details.  These details are only requested once you pass from our Website through to PayPal’s payment gateway for payment.

3.    If you purchase something for someone else.

When you purchase something for the benefit of someone else, or if you request someone to make a purchase on your behalf, you give us certain Personal Data about the recipient.  We collect this information to fulfil the Services that you request.  This includes their name and postal address.  

4.    When you purchase something as a Guest.

If you make a purchase on Furniture 4U’s website as a guest, limited services are available without being required to log in to or establish an Account, known as Guest Transactions.  We collect the Personal Data you give us to fulfil your order.  This includes your name, postal address, telephone number, email address and any other information you give us.

 5.    We also get Technical Information when you use Furniture 4U’s website.

Whenever you use a website, mobile application or other Internet services, certain information gets created and logged automatically.  The same is true when you use Furniture 4U’s website.  Here are the types of information we collect:

Log Data.  When you use Furniture 4U’s website, our servers record information, including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it.  This log data includes your Internet Protocol address, searches, browser type, the date and time and how you used Furniture 4U website, Cookie Data and Device Information.

Cookie Data.  We also use ‘cookies’ - small text files sent by your computer each time you visit our website.  For a list of cookies we use and what they do, please see the Cookies section of this Policy.

Device Information.  In addition to log data, we collect information about the device you are using.

6.    When you contact us

We may collect additional information from or about you when you communicate with us or contact our customer services.


HOW LONG DO WE KEEP YOUR INFORMATION FOR?

We keep your Personal Data only so long as we need it to fulfil our legal obligations and for our business purposes.  This is also the case for any of our partners, for example, PayPal (our Payment Service Provider), Royal Mail & our Courier Company, that we share your information with to enable us to fulfil your order.  When we no longer need to legally keep your information we will securely remove it from our systems.  If your Account is closed, we reserve our ability to retain and access the data for so long as required to comply with applicable laws.  We will continue to use and disclose Personal Data in accordance with this Privacy Policy.

The cookies we use have defined expiration times.  Unless you visit our website or use our Services within that time, the cookies are automatically disabled and retained data is deleted.  Please refer to the section on “How Do We Use Cookies and Tracking Technologies” for more information.
 

HOW DO WE PROCESS PERSONAL DATA?

We use the information we collect to provide the Service for you. We may process your Personal Data for a variety of reasons that are justified under data protection laws.  In addition and for similar reasons, we have a legitimate interest in using your information in these ways. It is also fundamental to the nature of the Service we provide.

1.    To operate our website and provide Services, including to:

Identify you when you access your Account
Enable you to initiate a purchase
Create an account connection between your Account and PayPal (our Payment Service Provider).
Communicate with you about your Account, the Website, or Services
2.    To manage our business needs, such as monitoring, analysing, and improving Services and the Website’s performance and functionality.  For example, to conduct analytics on who is using our website and how it is being used.

3.    To comply with our obligations and enforce the terms of our Website and Services, including complying with all applicable laws and regulations, and for our legitimate interests.

4.    With your consent, including:

To market to you by delivering marketing materials about Furniture 4U.
To respond to your requests, for example, to contact you about a question, quote or comment you submitted to our customer services.  You can withdraw your consent at any time and free of charge.  Please refer to the section on “Your Privacy Choices” for more information on how to do that.
 

DO WE SHARE PERSONAL DATA?

We do not sell, trade or rent your Personal Data to other third parties.  

We only share information necessary in order to provide the Services that you have requested.  We share your information with:

1.    Our partners that provide Services to us.

We share Personal Data with our partners that perform services and functions at our direction and on our behalf.  These partners may, for example, assist in delivering your goods to you, following purchases made by you, or assist in maintaining our website or assist in sending you email communications about our products.

2.    PayPal (Our Payment Service Provider).

We share Personal Data with our Payment Service Provider, who will perform services and functions on our behalf when you pay for goods.  This may include managing risk and protect Furniture 4U, the Payment Services Providers and you from fraud by verifying your identity, and helping to detect and prevent fraud and abuse of our Website or Services.  This information may include:

Personal Data necessary to facilitate the transaction
Personal Data to help other participant(s) resolve disputes and detect and prevent fraud.

3.    With other parties as required by law:  

We may share information about you with other parties as required by law including:

If we need to do so to comply with a law, legal process or regulations.
To law enforcement authorities or other government officials, or other third parties pursuant to a subpoena, a court order or other legal process or regulations.
If we believe, in our sole discretion, that the disclosure of Personal Data is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
 

HOW DO WE USE COOKIES AND TRACKING TECHNOLOGIES?

When you visit our Website or purchase from Furniture 4U, we and PayPal (our Payment Service Provider) use cookies and other tracking technologies (collectively ‘Cookies’) to recognise you as a User.  Certain aspects and features of our Services are only available through the use of Cookies, so if you choose to disable or decline Cookies, your use of the Website and Services may be limited or not possible.

We use cookies that are strictly necessary and essential in enabling you to purchase products from us, using our shopping basket, and using our website’s features (like remembering your name, address, user login etc.).


These cookies enable us to automatically identify you, the items you wish to purchase, and where you would like the items to be delivered.  When you “Log In” or press “Buy Now” on the item page, your computer will automatically be issued with a cookie.

We also use cookies to help us improve the performance of our website to provide you with a better user experience.  These cookies don’t collect information that identifies a visitor. All information these cookies collect is anonymous. It is only used to improve how our website works.

Cookies that Furniture 4U’s website uses:

You may change your cookie preferences at any time by clicking the GREY TRIANGLE at the bottom right of any page.

Necessary Cookies
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name Provider Purpose Expiry Type
analyitcs furniture-4u.co.uk Stores the user's cookie consent state for the current domain 1 year HTTP Cookie
language furniture-4u.co.uk Saves the user's preferred language on the website. 29 days HTTP Cookie
PHPSESSID furniture-4u.co.uk Preserves user session state across page requests. Session HTTP Cookie
currency furniture-4u.co.uk

Saves the user's preferred currency on the website.

29 days HTTP Cookie

 

Analytics
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name Provider Purpose Expiry Type
__utmz google-analytics.com Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics. Session HTTP Cookie
__utma furniture-4u.co.uk Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics. 2 years HTTP Cookie
__utmb furniture-4u.co.uk Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit. Session HTTP Cookie
__utmc furniture-4u.co.uk Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit. Session HTTP Cookie
__utmt furniture-4u.co.uk Used to throttle the speed of requests to the server. Session HTTP Cookie
_ga furniture-4u.co.uk Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 6 months HTTP Cookie
_gat furniture-4u.co.uk Used by Google Analytics to throttle request rate 2 years HTTP Cookie
_gid furniture-4u.co.uk Registers a unique ID that is used to generate statistical data on how the visitor uses the website.   HTTP Cookie